CAPTIVATING MARKETING SPEAKER
FOR ENTREPRENEURIAL AUDIENCES
POWERFUL & PRACTICAL
Bryony Thomas cuts through the hype to show businesses how to make their marketing deliver long-term sales results. She has a truly refreshing, no-nonsense, style that makes her ideas click & stick.
- Practical and proven ideas to step up profits.
- Clear and compelling examples from the real world.
- Captivating delivery that inspires action.
Bryony's use of memorable analogies and guided self-questioning mean that audiences are quickly able to apply the ideas to their own context.
THE PERFECT AUDIENCE
The typical profile of someone who thoroughly engages with Bryony's session is someone with a responsibility for profit in an ambitious business that wants to step things up. They'll be the kind of person who appreciates a bit of structure to organise their thoughts.
- The owner of a £2 to £10m business looking to structure their business for scale or for sale.
- The lead marketing or sales on an ambitious board who wants to spearhead a step change in sales results.
- A frustrated entrepreneur who knows they're onto something but can't seem to break through the plateau they've reached.
Bryony does not peddle get-rich-quick schemes, silver bullets or magic wands. In fact, her real-world approach will come as a relief to business people who've heard it all before. She can certainly put on a show, and the audience will thoroughly enjoy the session, but what they will love even more is the depth of thought and the true value they can take back to their business.
ABOUT BRYONY THOMAS
To quote one reviewer on Amazon, Bryony Thomas is the author of “the book on marketing that makes sense of the rest”. Watertight Marketing (Panoma Press) brings together her extensive experience and many perspectives on marketing.
- She was managing telephone fundraising campaigns for the likes of Mind and Help the Aged at age 19.
- She was designing and running pan-European campaigns for Dell and Microsoft by age 24.
- She secured a role as divisional director of marketing in FTSE 100, Experian, by age 28.
As a self-funding student she took the role of telephone fundraising with ActionAid, within 3 months – aged just 19 – she was co-managing telephone fundraising campaigns for UK’s best-loved charities, alongside her ‘full time’ studies. By age 24 she was heading up the largest account at leading technology marketing agency Mason Zimbler – running integrated campaigns across Europe for the likes of IBM and Dell. If you ask nicely, she’ll tell you about the yellow trainers. Aged just 28, and with a CIM Diploma and an award-winning MBA under her belt, she secured the role of divisional director of marketing for FTSE 100 company, Experian.
In 2008, she started her journey to what is today the Watertight Marketing Methodology. First, building a six-figure marketing consultancy where she designed and delivered the 12-month marketing transformation programmes that she has now captured in her best-selling book and mentoring programmes – Watertight Marketing.
- Chartered Institute of Marketing, Book of the Month 2013.
- Winner - National Indie Excellence Awards 2014.
- Runner-up - Small Business Book Awards 2014.
- Finalist - International Book Awards 2015.
Bryony is also the founder of the UK's only network of quality-assured independent marketing consultants.
“the evaluation scores for her workshop were the best ever!”
- CHARLES MCLACHLAN, ACADEMY FOR CHIEF EXECUTIVES
POPULAR KEYNOTE SESSIONS
To give you a flavour...
TWEAK YOUR LEAKS. DOUBLE YOUR PROFITS.
In this phenomenally practical 90-minute session, Bryony skilfully guides you to assess your growing business against the Thirteen Touchpoint Leaks™, so that you leave the session with a clear priority action plan for profitable growth. Leave this session with:
- A priority action plan specific to your business so you can address them for fastest payback.
- A clear view of how marketing supports every step of the sale.
- An understanding of how small tweaks could more than double your profits.
As delivered for Drayton Bird's EADIM programme, The Academy for Chief Executives, Richmond Expo, and the Chartered Institute of Marketing, amongst others.
STEPPING STONES TO SUSTAINABLE SALES
In a highly engaging and visual keynote, Bryony maps out the way that real people really buy things. She shares the unique Watertight Marketing Framework™ to ensure that you have a marketing tool or technique for every step of a buying decision. Leave this session with:
- A powerful tool for mapping marketing against an end-to-end buying decision.
- A memorable and practical device for structuring marketing messages for every step of a sale.
- An understanding of how to earn the right to a person's time through the sale.
As delivered for Venuemasters, the Institute of Financial Planning, and Social Media Week, amongst others.
HOW TO GET FINANCE TO LOVE MARKETING
Bryony addresses the perennial challenge of gaining support for marketing investments. Particularly from the finance or sales teams. Rather than getting them to change, she challenges marketers to adapt their own language, behaviour and internal communications to shift perceptions of marketing as a discretionary budget line to an essential business driver. Leave this session with:
- A powerful visual way of presenting your marketing budget.
- The language you need to bring non-marketing colleagues on-side.
- A structure for presenting ideas within their commerical rationale.
This is a talk best suited to a professional marketing audience, whether in-house or agency. As delivered for B2B Marketing Conference and Venuemasters amongst others.
BRYONY IN ACTION...
CLEAR. PRACTICAL. INSPIRATIONAL.
FOR BUSINESS EVENTS BIG & SMALL...
Bryony delivers phenomenal value when booked to deliver:
⇒ Keynote talks at conferences for entrepreneurial audiences.
⇒ Practical workshop sessions for people wanting to get sales results from marketing.
⇒ Facilitated away days for Boards and Sales & Marketing teams to map out a step-up programme for their ambitious business.
"Bryony held a captivating 90-minute practical workshop for several hundred attendees. She provides absolute clarity on a subject matter many people find confusing and her practical approach gives business owners and marketers a clearly defined path to follow. A seminar with Bryony Thomas would definitely be the highlight of any business event."Nick Taimitarha
"Bryony made a powerful impact on my CEO group with her half day workshop. The assessment tool gave attendees a great benchmark to establish the focus for an action plan. Bryony ensured that the principles were illustrated and applied appropriately the wide variety of organisations represented. Oh, and… the evaluation scores for her workshop were the best ever!”."Charles McLachlan
Academy for Chief Executives
"Bryony is that rare breed of speaker that not only brings great ideas wrapped up in a compelling delivery, but also backs it up with case examples and actionable insights. Its clear she has a wealth of strategic marketing experience and feedback from anyone seeing her present is excellent. Hire her if you want a no-nonsense, real-world speaker that can inspire an audience to improve their marketing and take action."John WattonAdobe
"I have been organising events for the CIM for around six years and I can honestly say that Bryony is one of the best presenters I have had the pleasure of working with. As well as being a very engaging speaker, personally I find her approach to small business marketing has amazing clarity, and borderson the genius."Philip Preston
Chartered Institute of Marketing
"Bryony is simply excellent – she is full of fresh and innovative ideas when it comes to how to approach your marketing. She references many useful examples and case studies and provides delegates with plenty of ‘food for thought’. Attendees always comment on the brilliant ‘take-aways’ after attending one of her sessions."Saba Hudson
"Bryony’s style of speaking is clear, confident and charismatic.The entire audience was captivated during the whole presentation and the comments during an after were amazing. I look forward to inviting Bryony to speak at moreevents in the future and highly recommend her!"Kerry HaleBusiness Events
PROVIDE EVEN MORE VALUE FOR DELEGATES...
PACKAGE IN THE MULTI-AWARD WINNING BOOK & TOOLS...
Add significant extra value for your delegates by including some of the following optional extras to your booking:
- A signed copy of Bryony's best-selling book.
- An online Q&A via Twitter or Google+ to extend reach to delegates not in the room.
- An article for your newsletter or website.
- A competition to win a place on the Watertight Webschool worth £500.
Membership organisations can also work with us to create a powerful addition to their member benefits by adapting the phenomenal online resources and programmes to their specific market. This can be simply executed through bulk purchase of licences for your members, or through co-branding and hosting of our content within your existing membership platforms.
WHY I DO IT...
"When I see a team of good people, with a good product, who are motivated to step things up, I am practically compelled to help them do it.
An entrepreneur puts so much on the line – their mortgage, their marriage, even their mental health – to create something of value for themselves, their family, their team and their customers.
I want every penny of hard-earned money, every minute of precious time, and every drop of phenomenal energy that they put into marketing to pay them back!"
Author & Founder – Watertight Marketing