This blog is for general musings and more personal thoughts about marketing, and marketing best practice.
See a list of Bryony’s other blogs, which include hands-on tips and advice
Blog
31
Jan
2012
Commissioning cartoons… the fun bit!
I’m really excited to have all the cartoons ready. It’s helped me to maintain my motivation too. Something tangible to put on my wall as I finish my final edits.
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05
Jan
2012
Remember to budget for the unexpected
There’s nothing more predictable in business than the unexpected. But, just because you don’t know exactly what’s coming down the tracks, does not mean that your marketing budget can’t be ready.
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21
Oct
2011
Meet the marketer: Jake Johnson
An interview with client-side marketing executive, Jake Johnson, on how he secured his role and his approach to marketing at this early stage in his career. Jake talks about taking the initiative and being a sponge.
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13
Sep
2011
Meet the Marketer: Nicola Hurran
Nicola Hurran, Account Director and Planner at brand strategy agency Mr B & Friends answers 10 questions in ‘Meet the Marketer’ – find out how she’s established her successful marketing career.
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25
Aug
2011
Meet the marketer: Gillian Montanaro
Gillian Montanaro, Head of Marketing at RolandDG, answers ten questions on how she’s built a successful career in client-side marketing that she loves.
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17
Jun
2011
Social media is a complete waste of time
Any marketing technique done badly is a complete waste of your time… like direct mail sent to the wrong person, or advertising that nobody notices.
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13
Jun
2011
Is your business doing the wrong kind of work?
If your marketing isn’t up to scratch, you can find yourself in a bit of a viscous circle of doing the wrong kind of work, which in turn leads to more of the wrong kind of work. But, how do you identify it, and what can you do about it?
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24
May
2011
Why customers are a bit like cats…
Unfortunately, customers aren’t dogs. You don’t win them once and keep them forever – they’re much more like cats… one step away from finding a new family if you don’t keep them fed and watered.
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20
May
2011
Call for case studies and examples
I’m really keen to make these wide and varied so that as many businesses as possible can see how the ideas can be applied. So, if you have any great stories or case studies that you’re happy to share, I’d love to hear from you.
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16
May
2011
A book unblocked…
I was up at 6am this morning getting words on a page for my first book – Watertight Marketing – which I’ve been not writing for about two years now. What’s more I’m confident in telling you that I will have my final manuscript finished by the end of August this year.
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