Blog

This blog is for general musings and more personal thoughts about marketing, and marketing best practice.

See a list of Bryony’s other blogs, which include hands-on tips and advice

Call for case studies and examples

I’m really keen to make these wide and varied so that as many businesses as possible can see how the ideas can be applied. So, if you have any great stories or case studies that you’re happy to share, I’d love to hear from you.

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A book unblocked…

I was up at 6am this morning getting words on a page for my first book – Watertight Marketing – which I’ve been not writing for about two years now. What’s more I’m confident in telling you that I will have my final manuscript finished by the end of August this year.

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Why it’s valuable to be a ‘content hero’

Valuable Content Award

All in all, for me, content marketing is about commercial karma. I’ve found over many years, and in almost every walk of life, that goodwill usually comes back with interest.

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Pointing in the right direction

Pointing Finger

Giving up the glorious sunshine to attend the PSA Spring Conference helped me to get to the point. A quick write-up on two ideas that will stick with me and help take my business forwards.

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Are you feeling the burn?

Burning Money

Tactic burn is a quick way to trashing your marketing budget. What you want to feel is the burn of your toned marketing muscles delivering you solid sales results.

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People who’ve shaped my marketing career

Taking a moment to say thank you to six people who’ve fundamentally shaped the marketing career that I love.

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Marketing integration is so much more than matching colours

Marketing people are always banging on about integrated campaigns, indeed there are qualifications and companies bearing the name. However, so many ‘integrated’ campaigns I see are little more than loosely coordinated tactics in the same theme or colour.

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Do you have social media rules of engagement?

I regularly Google people, look them up on Twitter, and always see if I can find someone on LinkedIn before I meet them, so I figure that people must be doing the same to me. So, I got to thinking about what my social media footprint might say about me if people happen across it.

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