http://www.bryonythomas.com Passionate about making marketing pay Tue, 21 Feb 2012 10:15:18 +0000 en hourly 1 http://wordpress.org/?v=3.1 http://www.bryonythomas.com/remember-to-budget-for-the-unexpected/ http://www.bryonythomas.com/remember-to-budget-for-the-unexpected/#comments Thu, 05 Jan 2012 10:57:33 +0000 Bryony http://www.bryonythomas.com/?p=896 There’s nothing more predictable in business than the unexpected. But, just because you don’t know exactly what's coming down the tracks, does not mean that your marketing budget can't be ready.]]> http://www.bryonythomas.com/remember-to-budget-for-the-unexpected/feed/ 0 http://www.bryonythomas.com/meet-the-marketer-jake-johnson/ http://www.bryonythomas.com/meet-the-marketer-jake-johnson/#comments Fri, 21 Oct 2011 11:51:14 +0000 elinor http://www.bryonythomas.com/?p=880 An interview with client-side marketing executive, Jake Johnson, on how he secured his role and his approach to marketing at this early stage in his career. Jake talks about taking the initiative and being a sponge.]]> http://www.bryonythomas.com/meet-the-marketer-jake-johnson/feed/ 0 http://www.bryonythomas.com/meet-the-marketer-nicola-hurran/ http://www.bryonythomas.com/meet-the-marketer-nicola-hurran/#comments Tue, 13 Sep 2011 07:09:21 +0000 Bryony http://www.bryonythomas.com/?p=820 Nicola Hurran, Account Director and Planner at brand strategy agency Mr B & Friends answers 10 questions in 'Meet the Marketer' - find out how she's established her successful marketing career.]]> http://www.bryonythomas.com/meet-the-marketer-nicola-hurran/feed/ 0 http://www.bryonythomas.com/meet-the-marketer-gillian-montanaro/ http://www.bryonythomas.com/meet-the-marketer-gillian-montanaro/#comments Thu, 25 Aug 2011 14:01:43 +0000 Bryony http://www.bryonythomas.com/?p=827 Gillian Montanaro, Head of Marketing at RolandDG, answers ten questions on how she's built a successful career in client-side marketing that she loves. ]]> http://www.bryonythomas.com/meet-the-marketer-gillian-montanaro/feed/ 0 http://www.bryonythomas.com/social-media-is-a-complete-waste-of-time/ http://www.bryonythomas.com/social-media-is-a-complete-waste-of-time/#comments Fri, 17 Jun 2011 16:36:03 +0000 Bryony http://www.bryonythomas.com/?p=791 Any marketing technique done badly is a complete waste of your time... like direct mail sent to the wrong person, or advertising that nobody notices.]]> http://www.bryonythomas.com/social-media-is-a-complete-waste-of-time/feed/ 0 http://www.bryonythomas.com/is-your-business-doing-the-wrong-kind-of-work/ http://www.bryonythomas.com/is-your-business-doing-the-wrong-kind-of-work/#comments Mon, 13 Jun 2011 22:34:01 +0000 Bryony http://www.bryonythomas.com/?p=753 If your marketing isn't up to scratch, you can find yourself in a bit of a viscous circle of doing the wrong kind of work, which in turn leads to more of the wrong kind of work. But, how do you identify it, and what can you do about it?]]> http://www.bryonythomas.com/is-your-business-doing-the-wrong-kind-of-work/feed/ 1 http://www.bryonythomas.com/why-customers-are-a-bit-like-cats/ http://www.bryonythomas.com/why-customers-are-a-bit-like-cats/#comments Tue, 24 May 2011 17:42:21 +0000 Bryony http://www.bryonythomas.com/?p=725 Unfortunately, customers aren't dogs. You don't win them once and keep them forever - they're much more like cats... one step away from finding a new family if you don't keep them fed and watered. ]]> http://www.bryonythomas.com/why-customers-are-a-bit-like-cats/feed/ 2 http://www.bryonythomas.com/call-for-case-studies-and-examples/ http://www.bryonythomas.com/call-for-case-studies-and-examples/#comments Fri, 20 May 2011 07:28:50 +0000 Bryony http://www.bryonythomas.com/?p=720 http://www.bryonythomas.com/call-for-case-studies-and-examples/feed/ 0 http://www.bryonythomas.com/a-book-unblocked/ http://www.bryonythomas.com/a-book-unblocked/#comments Mon, 16 May 2011 15:06:50 +0000 Bryony http://www.bryonythomas.com/?p=715 http://www.bryonythomas.com/a-book-unblocked/feed/ 1 http://www.bryonythomas.com/why-its-valuable-to-be-a-content-hero/ http://www.bryonythomas.com/why-its-valuable-to-be-a-content-hero/#comments Wed, 27 Apr 2011 16:07:46 +0000 Bryony http://www.bryonythomas.com/?p=681 All in all, for me, content marketing is about commercial karma. I've found over many years, and in almost every walk of life, that goodwill usually comes back with interest.]]> http://www.bryonythomas.com/why-its-valuable-to-be-a-content-hero/feed/ 3