13th September 2011
You meet someone at a networking event. They are interested in your business and give you their card. Can you start sending them your email newsletters right away? Or should you ask permission? Bryony Thomas debates the issue.
Before we start, let’s declare a bias here, I’m a big believer in asking for marketing permission. Indeed, I see gaining permission as a bit of milestone in relationship building. So I always advise clients to ask people for permission before signing them up to an email newsletter, for example.
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