26th September 2011
Have you ever noticed how when you ask people how they landed a big client, they’ll often say it was just luck that they were in the right place, at the right time. OK, so sometimes luck plays a part… but you can be a whole lot luckier if you know where the right place is, and when you should be there. It’s called marketing.
Wow, what perfect timing…
It’s absolutely true that it is very often the case that your letter, phone call, blog article, or simply bumping into someone at a networking event appears to conveniently collide with when they are looking for the very thing you offer. It can certainly seem like serendipity as the person on the end of the phone says, “Well I never, what perfect timing, we were just starting to look for someone to do xyz.” But of course, your timing gets a whole lot more perfect if you’re always there, in readiness for when they happen to notice you.
